SUBSCRIBE

Breaking News on Food & Beverage Development - EuropeUS edition | Asian edition

Report abuse about a comment

Lower salt in Real Bread

Since its launch in November 2008, the Real Bread Campaign has encouraged all bakers to keep salt levels in their loaves down to the Food Standards Agency’s target of 1%, or below. In order to help shoppers, bakers listing their loaves on the Campaign’s Real Bread Finder are invited to note which loaves meet this target.

The Real Bread Campaign calls for the provision of full ingredients and nutritional information, including salt levels, at point of sale (e.g. on product or shelf labelling) to be made mandatory for supermarket in-store bakery and other unwrapped loaves, a position today echoed by Consensus Action on Salt and Health.

Yesterday afternoon, almost 40 Real Bread bakeries told the Campaign that between them they bake over 100 lines of Real Bread with 1% salt or less by loaf weight.

Posted by Chris Young
02 September 2011 | 14h05

Please fill in the box below to tell us why you feel the post breaks our rules. When you are finished, click on "Send" so that it can be reviewed by a moderator.

Your name *
Your email *

We will not publish your email on the site

Reason *

Back to: CASH recognises bread industry efforts on salt reduction

Spotlight

How has social media changed food marketing?

How has social media changed food marketing?

The rise of social media has led to a shift in the way consumers view food brands...

Cheese: The latest piece of the French paradox puzzle?

Cheese: The latest piece of the French paradox puzzle?

The body digests fermented dairy products like cheese differently from butter, leading researchers to suggest this may...

Small changes for big benefits: Altering protein and carb profile has big impact on weight

Small changes for big benefits: Altering protein and carb profile has big impact on weight

Making small, consistent changes to the types of protein- and carbohydrate-rich foods we eat may have a...

What does ‘responsible innovation’ really mean?

What does ‘responsible innovation’ really mean?

Many food firms talk about the need for ‘responsible innovation’, but what does this buzzword actually mean...

Trans fats ban in Europe possible after EU debate

European trans fat report 'could lead to ban'

The European Commission will consider action on industrially produced trans fats in foods following a high-level debate,...

IFOAM: Organic must innovate to break out of niche status

IFOAM: Organic must innovate to break out of niche status

Organic sales are growing but the sector remains niche with market share in single figures, says one...