SUBSCRIBE

Breaking News on Food & Beverage Development - EuropeUS edition | Asian edition

Report abuse about a comment

Lower salt in Real Bread

Since its launch in November 2008, the Real Bread Campaign has encouraged all bakers to keep salt levels in their loaves down to the Food Standards Agency’s target of 1%, or below. In order to help shoppers, bakers listing their loaves on the Campaign’s Real Bread Finder are invited to note which loaves meet this target.

The Real Bread Campaign calls for the provision of full ingredients and nutritional information, including salt levels, at point of sale (e.g. on product or shelf labelling) to be made mandatory for supermarket in-store bakery and other unwrapped loaves, a position today echoed by Consensus Action on Salt and Health.

Yesterday afternoon, almost 40 Real Bread bakeries told the Campaign that between them they bake over 100 lines of Real Bread with 1% salt or less by loaf weight.

Posted by Chris Young
02 September 2011 | 14h05

Please fill in the box below to tell us why you feel the post breaks our rules. When you are finished, click on "Send" so that it can be reviewed by a moderator.

Your name *
Your email *

We will not publish your email on the site

Reason *

Back to: CASH recognises bread industry efforts on salt reduction

Spotlight

Don’t believe the hype: Target wider food trends for flavour success

Don’t believe the hype: Target wider food trends for flavour success

Harmonising flavours with general food trends may be a better approach to flavour innovation than trying to...

WHO unveils nutrient profiling to restrict marketing to kids

WHO unveils nutrient profiling to restrict marketing to kids

The World Health Organisation (WHO) has unveiled its nutrient profiling tool to restrict the marketing of unhealthy...

Taste taboos: From sushi to cheese to insects

Breaking the taste taboo

Taste preferences are firmly rooted in a society’s culture - but they can be changed if manufacturers...

New technologies to shape the future of food supply

Eco-friendly innovation will shape the future of the food industry

New technologies and innovative ingredients are likely to structurally change the food supply chain in the near...

French colour-coded nutrition labels hailed as ‘antidote to food marketing’

French colour-coded nutrition labels hailed as ‘antidote to food marketing’

Consumer watchdog Que Choisir has urged the French government to adopt colour-coded front-of-pack nutrition labelling as “an...

Will WHO nutrient profiles spur reformulation?

Will WHO nutrient profiles spur reformulation?

Public health advocates have welcomed the WHO’s recently unveiled nutrient profiling model, while the food industry has...

Key Industry Events