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Lower salt in Real Bread

Since its launch in November 2008, the Real Bread Campaign has encouraged all bakers to keep salt levels in their loaves down to the Food Standards Agency’s target of 1%, or below. In order to help shoppers, bakers listing their loaves on the Campaign’s Real Bread Finder are invited to note which loaves meet this target.

The Real Bread Campaign calls for the provision of full ingredients and nutritional information, including salt levels, at point of sale (e.g. on product or shelf labelling) to be made mandatory for supermarket in-store bakery and other unwrapped loaves, a position today echoed by Consensus Action on Salt and Health.

Yesterday afternoon, almost 40 Real Bread bakeries told the Campaign that between them they bake over 100 lines of Real Bread with 1% salt or less by loaf weight.

Posted by Chris Young
02 September 2011 | 14h05

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Back to: CASH recognises bread industry efforts on salt reduction

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