Bio&Me launch gut-friendly flapjacks
Co-founded by The Gut Health Doctor, Dr Megan Rossi, Bio&Me is launching a range of gut-friendly flapjack bars aimed at shaking up the cereal bar aisle.
Available in Toffee Apple, Superberry and Cocoa Hazelnut flavours, the range was created following a customer survey, where 91% of respondents favoured bars when asked which gut-loving product they’d like the brand to produce. The gut-loving trio of bars are high in fibre, gluten free and contain no added sugar.
“Here at Bio&Me, we’re on a mission to make good health deliciously easy. Bars are typically laden with added sugars, including popular bars marked as ‘healthier’. These tend to use exotic sounding names such as ‘coconut sugar’ and ‘brown rice syrup’ to disguise that they contain added sugars – but according to the science, irrespective of the source, they are still treated like standard sugar in our body. There hasn’t been one that I, as a gut health specialist, have been really impressed by, so it was a no-brainer to work our Bio&Me magic and create this trio of great-tasting flapjack bars to help widen consumers’ healthier snacking repertoires. We hope consumers enjoy them as much as we enjoyed creating them,” said Dr Megan Rossi.
“We wanted to create an unparalleled everyday snack that stood head and shoulders above the rest of the competition, and we believe these new flapjack bars do exactly that. Now more than ever, consumers are looking at what’s actually in the food they’re eating, and for us, as a credible, science-backed brand, it was important for these bars to be the absolute best. And as well as being requested by consumers, we actually had several retailers ask for Bio&Me bars too. We’re beyond grateful to have the belief and support of both Sainsbury’s and Waitrose, and we can’t wait to extend Bio&Me’s relevance to a whole host of new consumers who are hungry for compelling and delicious convenient bar formats,” added Jon Walsh, co-founder and CEO of Bio&Me.
The bars will be available to by from Sainsbury’s, Tesco and Waitrose from the beginning of April.
Photo credit: Bio&Me
