Fuel 10k Protibrick (Stand E60)
Fuel 10k has reformulated its Protibrick breakfast biscuit to increase the protein content from its previous 15.7g to 19.1g, which enables the business to make a ‘high protein’ claim. Founder Barney Mauleverer said the company had managed to source wheat with a high protein content to help with the reformulation. The business has also reduced the sugar content in its breakfast drinks, with reformulated versions rolling out from next month.