English lamb promoted in Canada
English red meat industry body Eblex is promoting British lamb at Agrifood expo SIAL Canada in Montreal and Toronto this week.
The organisation said the lamb market in Canada had potential to grow, despite an annual consumption of 1kg per capita.
Jean-Pierre Garnier, Eblex export manager, said: “Canada is a totally new market for us. Market research we have commissioned shows a clear potential for lamb exports, particularly as product availability from New Zealand and Australia, which traditionally supply this market, has declined.
“Preliminary contacts with importers are positive and we expect a good response, particularly in Ontario where 56% of lamb is consumed. However, above all, we expect the taste and presentation of our lamb to win new supporters.”
Canada imports about 50% of its lamb, totalling around 12,000 tonnes.
