Markets

Are food and beverage brands stuck on repeat?

FN+Are food and beverage brands stuck on repeat?

By Donna Eastlake

Another flavour. Another collaboration. Another limited edition. Line extensions are booming, but are brands delivering genuine innovation or simply more of the same?

Can AI stop seasonal promotions wasting money?

Can AI stop seasonal promotions wasting money?

By Gill Hyslop

AI can help brands create seasonal campaigns and check whether stores deliver them, but faster marketing won’t rescue an offer shoppers can’t find or don’t want

What is the best way to talk to organic shoppers?

What is the best way to talk to organic shoppers?

By Elizabeth Crawford

New Organic Trade Association research explores how Gen Z and millennial shoppers respond to organic messaging and what marketers may be overlooking as the category looks to its next phase of growth

Mars predicts a future of automated and immersive retail

Mars predicts a future of automated and immersive retail

By Deniz Ataman

Agentic technology is increasingly shaping what consumers expect from their shopping experience as household staples are relegated to automated replenishment while immersive spaces are designed to drive discovery and spotlight viral trends

The future of cocoa: Why volatility’s here to stay

The future of cocoa: Why volatility’s here to stay

By Donna Eastlake

Climate change, ageing plantations and fragile supply chains are putting cocoa under unprecedented pressure. The industry’s response could determine the future of chocolate itself