With a wealth of experience on B2B publications, Rachel is the editor of BeverageDaily. She has a particular focus on market trends, business strategies, brand development and innovation: keeping at the front of the industry by analysing complex market dynamics and anticipated regulatory shifts to draw out actionable insights for business executives. Rachel frequently moderates webinars and panel discussions at live industry events, sits on judging panels for industry awards, and travels internationally to trade shows and conferences. As a multi-media NCTJ-qualified journalist who has covered a wide range of subjects from food to pharmaceuticals, Rachel is particularly interested in developing digital storytelling and editorial strategies that resonate with business leaders.

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Why are gut health drinks booming?

Why are gut health drinks booming?

By Rachel Arthur

PepsiCo has just bought gut health superstar Poppi and Coca-Cola is launching its own prebiotic soda Simply Pop. What’s the growth potential of the gut health soda category?

How Coca-Cola creates billion dollar brands

How Coca-Cola creates billion dollar brands

By Rachel Arthur

The Coca-Cola Company now boasts 30 billion-dollar brands: from classics such as Coca-Cola and Sprite to newer winners like Smartwater, Fairlife and Fuze Tea. How does it create billion dollar brands?