Olipop ramps up focus on flavour innovation as functional beverages boom
Flavour innovation is top-of-mind for the gut health superstar as US consumers value taste above all
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Inside the functional beverage craze: What benefits are consumers really looking for?
From gut health to energy, there’s a huge range of choice in the functional beverage category. What do consumers actually want?
How alcohol-free drinks can become the life of the party
Alcohol was once what held social occasions together. Now alcohol-free has the opportunity to take up the mantle
How Diageo will push its premium power - without the premium price tag
Forget all the noise about alcohol-free and GLP-1 drugs: the fundamental problem for spirits is people have less money to spend, says Diageo CEO Dave Lewis
Coca-Cola’s incoming CEO reveals his 3 key focus areas
Henrique Braun will take the lead at the beverage giant on March 31: with three top priorities
Flavour trend-watching: Dragon fruit, watermelon and lavender shake up the beverage aisle in 2026
Fresh, fruity and floral never go out of style: but with new favourites every year
Top beverage flavour trends to watch in 2026
From the emergence of ‘swangy’ and ‘swavory’ to modern twists on nostalgia, here’s what to look out for in beverage flavor trends this year
Nestlé sharpens focus on coffee as key growth engine
Nestlé’s new coffee pillar brings together global power brands Nescafé, Nespresso and Starbucks. And RTD coffee will be a feature for all three...
Functional drinks hold mass market appeal – but there’s work to do
Functional beverages are popular with wellness enthusiasts: but how wide is their appeal?