Asia Sherman

Deputy Editor

All stories

Taking the consumer pulse in the current biotics market

Taking the consumer pulse in the current biotics market

By Asia Sherman

At the recent IPA World Congress + Probiota Americas event in Salt Lake City, market research firm FMCG Gurus presented the current biotics landscape, painting a picture of a consumer base focused on day-to-day needs and value for money.

Market moving to modulate the menopausal microbiome

Market moving to modulate the menopausal microbiome

By Asia Sherman

Menopausal women have been drawing more market attention and now so are their microbiomes due to the potential of probiotics to help temper symptoms from mood swings to weight gain.