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NotCo on boosting F&B innovation in challenging times
Food and beverage is ripping up the rule book to innovate for the future
News & Analysis on Food & Beverage Development & Technology

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Food and beverage is ripping up the rule book to innovate for the future

Top trends driving innovation in confectionery include personalisation, premiumisation, and ultra-limited editions

The Finnish start-up is turning its attention to the US, where it hopes to disrupt the health and performance market

Nestlé confectionery has unwrapped a broad Christmas 2025 range, featuring seasonal flavours, gifting formats and shareable packs. Sustainability and retail exclusives also return to the line-up