Why are gut health drinks booming?
PepsiCo has just bought gut health superstar Poppi and Coca-Cola is launching its own prebiotic soda Simply Pop. What’s the growth potential of the gut health soda category?
Archives for March 20, 2025
Consumers confused by ‘meaty’ names on plant-based meat
‘Consumer confusion’ has long been used as a justification for regulation
Global alcohol-free volumes set to grow 7% as category booms
The low/no alcohol drinks market is experiencing a ‘transformative period of growth’, according to IWSR. How can brands tap into this opportunity?
Unilever sells Vegetarian Butcher as part of brutal €1bn clear out
As part of a major food division overhaul, Unilever is offloading brands considered not profitable enough
Opinion
‘Trendgation’ or innovation overload? NPD has become invisible
Food and drink NPD has gotten itself stuck in a rut. Or has it?
Is this the start of a palm oil alternative market?
Palm oil replacements already exist, but researchers claim to have a mass-process solution