Faking ‘healthy’ and ‘sustainable’ diets: Why consumers lie about what’s on their plate
New studies suggest consumers are lying about their overall calorie intake and making different food choices depending on who’s watching.
Archives for May 23, 2022
‘European breakfast cereal is ripe for disruption’: How challenger brand Crispy Fantasy hopes to ‘redefine breakfast’
Challenger cereal brand Crispy Fantasy hits all the right buzz words. It is high protein, plant based, clean label and gluten-free. But does it have what it takes to disrupt the European breakfast category? Founders Andrea Rodrik and Raphael Nahoum tell...
Calls for more research into ‘forgotten’ crops as food crisis bites
The global food price crisis illustrates the need for key players in the food chain to bring forgotten and under-researched crops to the attention of markets and to consumers' tables, according to author Dan Saladino.
NPD Trend Tracker: From crisps that pair with champagne to cacao-free chocolate
Our latest round up of new products features ‘Chip Shop Scraps & Fries’ from premium bar snack brand Made For Drink, which are designed to be enjoyed with a glass of champagne. Elsewhere, a UK start-up is launching what it claims is the ‘world’s first’...
In a pickle? Scientists find adding pickled cucumber to sour cream can boost health benefits
A new study in the Journal of Dairy Science determined that adding pickled cucumbers to sour cream can improve its antioxidant properties and enhance its health-promoting activities.
Reconciling Emotions & Rationality – A Consumer of Two Minds
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In today’s complex world, which is becoming increasingly affected by climate change, energy and resource consumption as well as the drive for better nutrition, more and more consumers re-evaluate their own behavior.