Archives for May 13, 2022

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What will consumer groups want from food and drink come 2024?

What will consumer groups want from food and drink come 2024?

By Flora Southey

To better understand how consumers will behave in the future, WGSN has developed new ‘personas’ industry should expect to cater for in 2024. Claire Lancaster, strategist at WGSN Food & Drink outlines two: the ‘Mindful Nurturists’ and the ‘Experientialists’.