Archives for July 18, 2011

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Soy story 2: Rejected soy players resubmit cholesterol health claim

By Shane Starling

Just days after its soy protein-cholesterol reduction health claim was writ into the European Union register of rejected claims, the soy industry has re-entered the game with a fresh submission it says has learnt hard lessons from last year’s EFSA rebuttal.

Study reveals prevalence of cod mis-labelling

By Nathan Gray

Less expensive species of fish are being labelled and sold as Cod to improve profit, whilst endangered species of Cod are being passed off as ‘sustainably sourced’, according to new research.

Sodium: Campbell u-turn a cautionary tale, say branding experts

By Elaine Watson

While Campbell Soup’s reduced sodium u-turn pales into insignificance when compared with the New Coke debacle, it should serve as a cautionary tale for all food manufacturers embarking on reformulation work, according to marketing experts.