Archives for December 8, 2010

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Fibre boosts texture, nutrition in smoothies, says Roquette

By Jess Halliday in Lille

Roquette has identified fruit smoothies as a good vehicle for its Nutriose fibre ingredient as it can providing more body and mouthfeel, boost fibre content and fits with the natural, clean label image.

How health claims could impact marketing ethics

The tough health claims environment in Europe could turn manufacturers towards more subtle – and maybe less ethical – marketing approaches, believes Henry Dixon of PR firm BDB.

PepsiCo pays a high price for a gamble in Russian dairy

By Guy Montague-Jones

When PepsiCo put up $5.4bn last week to acquire Wimm-Bill-Dann, it was seduced by the promise of high revenue growth but like any high-yield investment the Russian deal does not come without risks.