Metro launches new image campaign
German retail group Metro is run a series of ads in the German press to promote its new image as a vibrant, international business - part of an ongoing process of streamlining the company and generating growth.
Archives for March 25, 2003
US ingredients for CSM
Dutch ingredients company CSM completes the acquisition of Carpro, increasing its market penetration in North America. The acquisition of Carpro - a US manufacturer of bakery supplies in the United States - brings the H.C. Brill and Caravan Products...
Teenagers falling through the marketing net
Products are often marketed to specific segments of the population - although the best ones tend to have a general appeal - but the artificial segmentation of the market means that some groups are missing out, claims Datamonitor.
P is for...people
Dutch life science company presented its sustainable strategy yesterday and emphasised the company's progress in the fields of 'People, Planet and Profit' through a new medium - the 'Triple P' report.
IFST issues statement on 3-MCPD
UK-based Institute of Food Science & Technology (IFST), through its Public Affairs and Technical & Legislative Committees, has authorised an Information Statement on 3-MCPD (3-monochloropropane-1,2-diol).
Enterococci - what a family!
Understanding the enterococci bacteria family - mostly found in non-heat treated foods - formed the prime objective of a recent European funded project. Primary objective? To investigate the relationships between food, veterinarian and clinical...