
4 big food trends in Germany
What do German consumers want?
News & Analysis on Food & Beverage Development & Technology

What do German consumers want?

The type of fibre consumed, rather than just the amount, is important for consumers to take into account

If consumers can afford to buy more food again, it could benefit industry

The food safety body has ruled that the sweetener is still safe, but not in bakery

Trends shaping the future of chocolate and the opportunities they create for the confectionery industry

What do Italian consumers want from food?

Alcohol consumption is in decline, and not just because of the allegedly health conscious young

Explore the new supertrend that’s reshaping snacking

As the population changes, food will have to reshape itself around the needs and preferences of its demographics

Due to rising incomes, more consumers around the world can afford pets

Opinion
Meat mimicry shows little sign of broad appeal, yet plant-based foods have opportunities beyond it

Reports around GLP-1 drugs’ potential links to the illness have spurred regulators into action

The GLP‑1 boom is rewriting consumer behaviour at speed and forcing food makers to rethink everything from portion size to product strategy

Opinion
Nestlé, Danone and Lactalis are navigating one of the biggest crises in food and drink this year, so what next for the communications strategy?

The social media platform can drive food trends to the point where they move markets

Top food brands are embracing GLP-1-friendly ranges. But are these products nutritionally-sound?

We round up the challenges and opportunities of entering the ‘GLP-1 friendly’ meals arena

Recipe box company Gousto’s campaign is the latest high-profile initiative taking aim at ultra-processed foods

Is enthusiasm for GLP‑1 weight‑loss drugs starting to fade?

The CPG majors are facing litigation for their handling of infant formula recalls over possible toxin contamination

Lowering meat consumption remains a key part of European diets

Former GLP-1 users looking to keep the weight off are a potentially underserved consumer base looking for foods and beverages that will help the feel full longer, manage portions and meet their health goals

The market expands as consumers increasingly see pets as equal parts of the family

The global pet food market is dominated by a small group of major companies

The GLP-1 revolution will benefit some sectors and harm others

British infant hospitalised after consuming recalled Nestlé formula – key questions about the contamination risk remain unanswered

Consumers are often attracted to the same diets for different reasons

For fifty years, key nutrients and ingredients such as protein, zinc, magnesium, and iron have been declining

Cycle‑syncing nutrition is exploding, and brands are betting big. Is this the next major wave in women’s health?

Think you know Dry January? Think again. The movement is now a worldwide phenomenon: yet it’s not always completely understood...

Longevity is redefining consumer behaviour. Here are the top five nutrition trends every food and beverage brand needs to know

Discover the breakthrough ideas redefining how food is created, regulated and trusted

Joe Wicks’ protein bar takedown may have stirred controversy, but did it change what consumers are buying?

How the ‘everyday athlete’ is powering up performance nutrition

The use of weight-loss drugs could become more widespread in the continent, shaping the food and beverage market

The UK’s HFSS ad restrictions are now live – forcing many producers to rethink how they stay visible, relevant and competitive

Harmful side effects from the drugs could send consumers to food-based alternatives

Animal welfare concerns have led the UK government to take action on the controversial killing method

January is the time for restraint. What foods and beverages are consumers giving up?

Chocolate is undergoing a dramatic transformation. From cutting‑edge cocoa‑free innovation to the rise of premium indulgence, discover how makers and brands are reinventing the world’s favourite treat

Is it time to bring MSG out of the shadows? Inside the brand leading a bold rethink of one of food’s most misunderstood ingredients.

Three major food and beverage trend battles are set to define 2026, but which will triumph, and which will be left behind?

From the mental health crisis to keeping an ageing population active, state-of-the art ingredients promise to help humanity bio-hack its way to peak performance. Here’s how

A bird‑flu strain spreading through US dairy herds has Europe on alert, as EFSA warns that early detection and strict biosecurity will be key should the virus cross the Atlantic.

Could dark chocolate become the next big anti‑ageing ingredient? New research suggests it might, and the opportunities for brands are huge

What predictions were right, and which ones didn’t come to pass?

Collagen is transforming food, drink and confectionery. Discover why this powerhouse ingredient is set to dominate innovation in 2026

Gluten‑free growth is shifting. Discover the sectors surging ahead and the trends transforming the market

Soup-To-Nuts Podcast
From shifting grocery habits to new product opportunities, Circana’s insights reveal how brands and retailers can adapt to the rise of GLP-1 users

From microbiome-first foods to AI-powered diagnostics, discover the innovations shaping the future of wellness