The dried fruit category is evolving as consumers increasingly seek lower sugar, higher fiber, and cleaner-label options. With more consumers actively reducing sugar intake, better-for-you dried fruit has become a major growth driver.
WiseCran™ offers high-fiber cranberry solutions with no added or reduced sugar, enabling brands to enhance nutrition without compromising taste or texture. Versatile across a wide range of food applications, WiseCran™ helps create products that truly meet consumer expectations. Discover all the benefits and real success stories in our case study.
