Top functional beverage categories in Europe, based on the percentage of consumers who have bought in the category in the last 6 months and who would also be interested in purchasing if they contained ingredients which promoted digestive health benefits include dairy and alternatives, nutritional, waters, and coffee and tea.
In this growing market, consumer choice is at an all-time high. Formulating beverages with research-supported probiotic benefits builds trust with consumers and helps beverages stand out.
Download the white paper, Beverages with Probiotic Benefits, for formulation opportunities across a variety of beverage categories.
