Case Study

Using new technology to match consumer expectations

Published

Format: PDF file | Document type: Case Study

Using new technology to match consumer expectations

Related categories: Health and nutritional ingredients

Nutrartis’ technology enabled the creation of new, one-of-a-kind, dispersible plant sterols. These well-known functional ingredients have been historically limited to margarine and daily applications. What’s the edge? 

  • 100% pure, fat free, plant sterols
  • Clinically proven to lower cholesterol AND triglycerides
  • Instant incorporation into any food or beverage
  • Improved organoleptic profile

Nutrartis’ consumer-driven NPD Cycle was proven effective with the successful launch of a retail product named Cardiosmile; it captured a 10% market share in its first year after launch with marginal marketing efforts and is expected to double sales during its second year of launch.

 

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