Technical / White Paper

The Probiotic Edge: How To Succeed in Changing Functional Food Markets

Format: PDF file | Document type: Technical / White Paper | Promoted Content

This Technical / White Paper has been written by BC30 , and any views and opinions expressed do not necessarily reflect those of www.foodnavigator.com

The Probiotic Edge: How To Succeed in Changing Functional Food Markets

Common perceptions of categories perceived as indulgent or unhealthy are a powerful impetus for innovation that focuses on reformulation with functional ingredients to increase the healthful benefits of everyday foods in these categories. Download the white paper, The Probiotic Edge: How to Succeed in Changing Functional Food Markets​, for insights on navigating and bringing differentiation to complex markets by adding probiotic benefits to foods that consumers associate with satisfying cravings.

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