Excise taxes on sugary drinks are reality in many countries today. Governments around the world target to contain consumer's unhealthy sugar consumption. The UK has seen quite some new launches of sugar reduced / free varieties lately, but little innovation could be discovered on the sweeteners side. Thus, it is not clear if the taste of the new products can satisfy the consumer at all. With ERYLITE® Jungbunzlauer offers a tool for taste enhancement in beverages. Find out more about how ERYLITE® improves taste and consumer preference of new sugar reduced beverage concepts.