Südzucker Consumer Trend Study 2022: Food & Drinks

Overview

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Südzucker has conducted another research study around consumer needs and purchase drivers for processed foods and drinks, which will serve as yet another building block in a continuous observation of consumer trends.

Find out what drives end consumers in their decision to buy specific brands or products in the following food categories:

  • Sweet biscuits and baked goods
  • Chocolates
  • Dairy and vegan alternatives
  • Soft drinks
  • Cereals & cereal bars

This online study was conducted in March 2022 with approx. 5,000 end consumers in: Germany, Belgium, France, Poland & UK.

This content is provided by Südzucker AG, and any views and opinions expressed do not necessarily reflect those of FoodNavigator.com

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Related Topics

Carbohydrates and fibres (sugar, starches)Cereals and bakery preparationsChocolate and confectionery ingredients

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