Technical / White Paper

Südzucker Consumer Trend Study 2022: Food & Drinks

Format: PDF file | Document type: Technical / White Paper | Promoted Content

This Technical / White Paper has been written by Südzucker AG , and any views and opinions expressed do not necessarily reflect those of www.foodnavigator.com

Südzucker Consumer Trend Study 2022: Food & Drinks

Related categories: Carbohydrates and fibres (sugar, starches), Cereals and bakery preparations, Chocolate and confectionery ingredients

Südzucker has conducted another research study around consumer needs and purchase drivers for processed foods and drinks, which will serve as yet another building block in a continuous observation of consumer trends.

Find out what drives end consumers in their decision to buy specific brands or products in the following food categories:

  • Sweet biscuits and baked goods
  • Chocolates
  • Dairy and vegan alternatives
  • Soft drinks
  • Cereals & cereal bars

This online study was conducted in March 2022 with approx. 5,000 end consumers in: Germany, Belgium, France, Poland & UK.

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