Südzucker has conducted another research study around consumer needs and purchase drivers for processed foods and drinks, which will serve as yet another building block in a continuous observation of consumer trends.
Find out what drives end consumers in their decision to buy specific brands or products in the following food categories:
- Sweet biscuits and baked goods
- Dairy and vegan alternatives
- Soft drinks
- Cereals & cereal bars
This online study was conducted in March 2022 with approx. 5,000 end consumers in: Germany, Belgium, France, Poland & UK.