New Pure Dairy campaign raises the bar for dairy ingredients
Arla Foods Ingredients has launched a new campaign called ‘Pure Dairy’ to highlight how its range of Nutrilac® dairy ingredients satisfies growing consumer demand for natural products with ultra-clean labels.
Mintel research has found more than 70% of consumers are interested in avoiding foods with E-numbers, while over 80% of US consumers are seeking more natural foods.
Among consumers in France, Italy, Spain and Poland, almost 30% prefer to buy dairy drinks that are non-GMO
To illustrate how processors and brands can tap into Pure Dairy, Arla Foods Ingredients has created a new high-protein drinking yoghurt concept product that contains just five ingredients – Nutrilac® YO-8075, sugar, cream, skimmed milk and fruit preparation.
Total protein content is 9.5%, with just 95 calories per 100g and only 1.37% fat.
The drink is the perfect template for formulating Pure Dairy products that will resonate with consumers.
Download the infographic and learn more!
The Arla Foods Ingredients team