Immune support for everyone
Consumers of all ages cite immune health as a top benefit driving their purchases, along with improving gut/digestive health.
Worldwide, specific health goals drive purchase of fortified and functional beverages (71%) and supplements (60%). But in a crowded market, determining which products deliver desired benefits can be a challenge.
Get our latest infographic to see how demand for clinically supported immune and digestive health-supporting ingredients drives formulation opportunities.