Technical / White Paper
How food manufacturers can respond to the critical trends
Consumers across Europe are prioritising naturalness and health when buying food. Naturalness was the most popular choice in Denmark, Finland, Germany, Italy, the Netherlands, Spain and Sweden, while health benefits occupied the top spot in France, Ireland, Italy, Norway, Poland and the United Kingdom.
The ongoing focus on naturalness and health as the economic outlook has worsened shows the trend is here to stay — and confirms that manufacturers need to act now to stay relevant.