In today’s competitive food and beverage market, creating products that fit in a healthy life style, are clean label and more sustainable is essential, but one element must remain uncompromised: taste. And behind great taste lies a powerful, often underestimated driver that any formulator must master: mouthfeel.This event takes you on a journey to explore the nuances of the science ‘mouthfeel’ and how mastering it can help you make your brand thrive in the next reformulation waves.You will learn about the latest science available to pinpoint the sensory attributes to help you, reformulate with confidence and deliver products that not only taste good, but that are better for consumers.Meet experts from Tate & Lyle, Oxford University and Kitchen Theory as they reveal how mouthfeel influences consumer preference and how you can harness it to drive product success.Join our event to discover:
- Exclusive consumer insights into texture and sensory expectations.
- Live experiments showing how sound, sight and shape impact taste.
- Real-world examples of how mouthfeel solves formulation challenges.
- A look at Tate & Lyle Sensation™, a tool that connects consumer insights, sensory science and ingredient solutions to make your reformulation quicker, easier and tastier.
- Practical demonstrations of how mouthfeel is assessed across the consumption journey.
Don’t miss this opportunity to discover how mastering mouthfeel can elevate your brand and help you win in the future of food!
