NPD and the Evolving Consumer Landscape

What will the coronavirus crisis mean for the big innovation drivers that have shaped the food industry in recent years? How will the pandemic alter consumer attitudes to food? With diet and health front-of-mind for many, we are likely to see a continued rise in demand for cleaner labels and better-for-you products across high-growth categories like plant-based and healthy snacking.

At the same time, the expected economic downturn could well boost demand for the comfort categories that consumers have turned to in past recessions. As the negative consequences of coronavirus and its economic fallout make themselves felt, could we see a surge in innovation focused on renovation and reformulation? What categories and trends will prove buoyant?