Healthy Ageing

Healthy Ageing

An ageing population is a time bomb for Europe’s food sector, which must innovate to address the specific needs of this rapidly expanding, and generally affluent, consumer group.

By 2050 the population of over 65s is expected to reach almost 150m in the region. Gains are expected for products that cater to this older demographic by boosting immunity, bone, joint, muscle, cognitive, heart health, skin, eye and digestive health.


Hisaaki Kato Hisaaki Kato CEO
Smoothlink Japan

Myriam Snaet Myriam Snaet Head of Market Intelligence & Consumer Insights

Ida Synnøve Bårvåg Grini Ida Synnøve Bårvåg Grini Senior Advisor
Norwegian Institute of Food, Fisheries and Aquaculture Research

Gal Tsaban Gal Tsaban Medical Doctor and Master of Public Health
Ben Gurion University of the Negev

Anu Turpeinen Anu Turpeinen Nutrition Research Manager

Oliver MORRISON Oliver Morrison Section Editor

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