Organix unveils packaging and texture innovations in ‘biggest category shakeup in its history’

13-Jul-2022 - Last updated on 13-Jul-2022 at 15:13 GMT

Image source: Organix

Related tags Organic baby Baby food Food for kids Infant

The UK-based organic baby and toddler food brand has unveiled 29 new products and two new ranges: Baby Meals and Organix Kids, which will be introduced initially in Asda and the Organix Online Shop. It is also bringing further additions to its current finger food and snack ranges.

The company said the launch is proof of the brand bringing innovation into this category via recyclable packaging and broader array of tastes and textures not currently found in the baby aisle.

The new Organix Baby Meals, for example, which are aimed at 6-12 months+, have been created with 100% recyclable pots and have been carefully developed for each stage of the weaning journey from 6 - 12 months.

“There’s a wide variety of tastes, textures and flavours for every development stage - with over 55% veg and pulses in each meal,” the company revealed.

The meals are in line with the planetary health diet guidelines, ingredients such as grains, plant-based proteins for example chickpeas and lentils have been prioritised, but some of the meals aimed at older kids also include meat options to help provide a range of flavours and nutrients.

All recipes are “expertly balanced to ensure little ones are eating ingredients that are grown on organic farms, put together simply and tastily, to spark curiosity and a love of great food early on and encourage them to go on and discover more great food experiences as they develop”.

Organic and sustainable packaging innovation go hand in hand

Mark Golder, Managing Director at Organix, stressed that because ingredients are not ‘swished’ together, the new method “retains the goodness of the organic ingredients”. Sustainable packaging and organic ingredients also go hand in hand, he added, and is front of mind during product formulation. “The meals come in recyclable clear pots rather than pouches, to help babies develop their sensory appreciation for food through spoon feeding, as they can see what they are eating. The pots are 100% recyclable, and can be reused and resealed, to ensure they are kind to the environment as well as little ones' tummies.”

He added: “This year will see our most significant programme of innovation, enabling even more little ones to enjoy the benefits of our foods. Our new range of baby meals sets new standards in the baby food category, with flavours and textures designed to spark a love of great food and raising the bar on recyclability and sustainability with 100% reusable & recyclable pots.”

The new Organix Kids snacks range, aimed at 3 to 6 years, also aims to empower parents to continue a healthy journey beyond their toddler years, the company added.

This range includes oaty bars, bites and wholegrain puffs, featuring flavours such as Lemon & Lime, Mandarin & Apple, Cheese and Onion and Pizza and BBQ, all designed to celebrate “real ingredients with punchy flavours to give kids a taste sensation... making it easier for little ones to continue on a healthy eating path for longer”. What’s more, the company added these keep parents shopping for snacks in the baby and toddler aisle, and away from the HFSS adult oriented snacks. “The Organix Kids range enables parents to give kids delicious snacks that have more advanced taste & flavours, and that make them feel more grown up,” the company said.

Golder added: “Supporting parents better with healthier snacks for kids aged 3 and over is a new territory for Organix, and an area we’re excited to be entering into. Our aim is to provide healthier snacks that children will enjoy eating and parents are happy to give because of their superior nutritional content.

“We have created snacks to fill the gap between breakfast and lunch for active, on- the- go, older children, helping to keep their energy levels topped up and keeping them full until lunch. The Organix Kids range are high quality, organic snacks that ensure kids are best prepared for the demands of the day. These snacks are non HFSS, under 100 Kcals and come with our No Junk Promise, meaning there is nothing unnecessary in there.”

Wider product launches

Alongside this big shake up and range extension, Organix has some further products launching in the baby finger food and toddler snack category, including Rice Cake Clouds, Weaning Wands and a new Limited Edition Oaty Bar.

Mark Golder, Managing Director at Organix, says: “2022 marks our 30th anniversary, celebrating 30 years of providing little ones with organic healthy, ‘go-to’ finger foods & snacks. We are proud of what we have achieved over this time, always going the extra mile to innovate and make the best nutritious and sustainable foods that parents know they can really rely on.”