Vimto has brought back its seasonal limited-edition squash flavour ‘Winter Warmer’. Available across the off-trade in a 725ml bottle format, Winter Warmer is on-shelf now until the end of January 2022, whilst stocks last.
Vimto Senior Brand Manager, Becky Unwin, said: “We are incredibly excited to be re-introducing our seasonal limited-edition Vimto Winter Warmer squash, to help drive category value outside of the core season. This year, our squash will also be fortified with both Vitamins C and D and is perfectly placed to deliver those warming and comforting flavours that are ideal during the winter months. Vimto is a brand that consumers love and trust to deliver on quality and taste, so we’re thrilled to be relaunching it and continuing to excite customers with our bold and playful flavours.”