Jealous Medley plant-based sweets exclusive to Asda
By Katy Askew
- Last updated on
Jealous Sweets has entered into an exclusive distribution agreement with Asda that will see the UK supermarket expand its plant-based offering with the addition of the Jealous Medley range.
The line will be available at an RRP per 80g bag. The size, price point and variety will take Jealous Sweets plant-based offering to ‘mass market consumers at an accessible price point’, the companies said.
The Jealous Sweets Medley Range comprises two varieties; Jealous Medley and Zingy Medley. It contains a mixture of formats, such as Sours and Berries alongside Jealous Sweets well-established favourites including Tangy Worms, Grizzly Bears, Happy Bears, Love Bears, and Fizzy Friends.
Jack Clayton, Confectionery Buyer, Asda commented: “We’re thrilled to be exclusively stocking Jealous Medley Mix in our stores and expanding the popular range. We are proud to be an inclusive retailer and offer sweet treats which are suitable to all customers no matter their dietary requirement or lifestyle choice at great value.”
Imran Merza, Co-Founder and ‘Chief Candy Magician’, added: “Not only do our Medleys deliver on shockingly shameless taste, but they also provide a textural sensation when combined together. We have carefully selected the sweets that complement each other, like a master chef, escalating the experience to a glorious fruity crescendo. We know that the Medley range is going to open up a huge new market for us, and we are extremely excited to be doing this with a great partner in Asda.”
The range is 100% plant-based and approved by the Vegetarian Society as vegan. They are made with ‘real fruit juices’, are gluten free and 100% gelatine-free.