Dutch company Crème de la Cream, a ‘beverage enhancer specialist’, has developed a range of water enhancers based on the most popular flavours of Perfetti Van Melle’s lollipop brand Chupa Chups.
The new Lolly Drops range is zero-sugar and includes strawberry, orange, cherry and strawberry and cream flavours.
It will be launched throughout various European markets, including the UK, Ireland, France, Italy, Spain, Portugal and the Benelux.
Marta Ballesteros, Area Licensing Manager Perfetti Van Melle commented: “With these concentrated Lolly Drops, fans of the brand will now be able to squeeze the flavour of their favourite lollipop in their water or beverage to get the taste, aroma and sweet touch exactly the way they prefer.“
Jean-Pierre Bienfait, Co-MD of Crème de la Cream, added: “We are happy to work closely with the famous Chupa Chups brand and bring water enhancers with such famous flavours. The product enhances drinking of water and is zero sugar once mixed in water. Also, with a small bottle, plastic use is substantially reduced. We look forward to make many loyal Chupa Chups customers enjoy their favourite flavour as a drink“.