Sparkling tea meets demand for alcohol-free beverages
Premium sparking tea brand Saicho hopes to appeal to the growing low-to-no alcohol drinks sector through its line, which offers a ‘non-alcoholic drink that would speak the language of wine’.
It is launching its range in two new formats: 200ml and 750ml. The company said that the move would extend its appeal to consumers in the low ABV market, offering a ‘unique and refreshing’ option for those who want to avoid alcohol.
“Rather like a single estate wine, each tea has been selected from different regions, harvested at a certain time to create varying acidities, sweetness and mouthfeel that would complement certain foods and flavours rather than overpower them,” Saicho explained.
Saicho teas are cold-brewed for 24-hours and ‘lightly sweetened’ with grape juice. The range currently consists of Darjeeling, Jasmine and Hojicha.
Founder Charlie Winkworth-Smith commented on the launch: “At Saicho we are on a mission to bring sparkling tea to the drinks receptions and dining tables of the world. Whether eating in a fine dining restaurant, enjoying a drink at a wine bar or just at home with family and friends, the new size bottles allow Saicho teas to be enjoyed in new ways and are a direct response to the suggestions of our customers and stockists. We hope that our knowledge, passion, hard work and hands-on approach shines through in every glass.”
Saicho 750ml retails at £10.99 and 200ml will be sold in packs of 6 for £19.99.
Pic: Saicho
