Organic children's food brand relaunches
Mia & Ben organic children’s food rebrands has rebranded and launched at a lower price.
By using the latest food tech and the freshest, organic ingredients, Mia & Ben has created a range with all the taste, texture, flavour and goodness of home cooked food. Mia & Ben is currently rolling out their new branding to Sainsbury’s, Abel & Cole, Ocado and their own new webstore, with a new lower price of £1.29 (down from £1.59).
Co-founder Karina Gentgen said: "We want to make kids’ food super tasty, super healthy and super fresh, and we wanted a rebrand that really shares that energy. We worked with a new design agency, Studio Green, to bring it to life. We incorporated bright new colours, a big freshness window to proudly display how fresh our food is, and made sure the packaging copy better reflected what our company stands for.”