Breakfast cereal brand Lizi’s has undergone a rebrand with 100% recyclable packaging.
According to the brand, the new look ‘homes in on the functional health benefits’ of each SKU, with a focus on fibre content and being vegan friendly. Each pack also notes that Lizi’s products have been Glycemic Load tested.
“As the brand makes huge steps in both granola and muesli fixtures, the brand refresh and recyclable packaging couldn’t be timelier,” said senior brand manager at Lizi’s, Alice Bream. “We have been working to perfect our recyclable solution and now we have found the right materials to ensure our cereals get to our consumers with the perfect Lizi’s crunch that they know and love.”
The new packs will be rolled out into Waitrose, Sainsbury’s, Tesco, Ocado, Asda, Morrisons, Whole Foods, Co-Op, and Booths this month.