Beneo looks to capitalise on rising demand for organic ingredients

By Oliver Morrison

- Last updated on GMT

Beneo's new rice starch aims to improve the texture of creamy desserts and yoghurts
Beneo's new rice starch aims to improve the texture of creamy desserts and yoghurts

Related tags organic chicory root fiber Starch

German supplier Beneo is expanding its portfolio to include two new organic ingredients after noting rising demand for organic produce among European consumers.

The new additions include an organic waxy rice starch called Remyline O AX DR, and organic chicory root fibre called Orafti Organic.

Beneo said that as a waxy rice starch, Remyline O AX DR contains no amylose and therefore delivers better stability and less syneresis. It is suitable for fruit preparations, as well as meat and poultry applications. The German company said technical trials have shown positive results for these applications, as well as for improving the texture of creamy desserts and yoghurts.

Marc-Etienne Denis, Commercial Managing Director Specialty Rice Ingredients at Beneo said: “The launch of Beneo’s new organic waxy rice starch is an important milestone for us as it means we can now offer our customers organic variants for both our waxy and regular rice starches. We see great potential for this new solution, especially within meat and poultry, as consumers worldwide place special emphasis on organic products when buying meat.”

Beno said its new organic chicory root fibre, which is grown by certified organic farmers in Belgium, allows manufacturers to add natural prebiotic fibres that will improve taste and texture, while also allowing for fat and sugar reduction in products across key applications such as dairy, cereals, bakery and confectionery.

Eric Neven, Commercial Managing Director Functional Fibres at Beneo, said: “Requests for organic chicory root fibre are constantly growing so we are pleased to be able to offer this solution to our customers, and be the first in the market to do so. Beneo is confident this move to expand our overall organic ingredients portfolio will be highly appreciated by the industry and shows particular promise for new product developments in this growing area of the market.”

Consumers worldwide are increasingly seeking out organic products

Organic products have become more important to 1 in 4 consumers in the last year and many willing to pay a premium price for them, according to market researcher HFI. This rising demand has been driven by the growing consumer perception of organic products as healthy and natural, and therefore an intrinsic part of a healthier lifestyle.

Organic products and ingredients are also considered a vital element for ethical and sustainable purchasing behaviour, a key trend being seen within the food and beverage industry.

According to market researcher GlobalData, around the world, there are high expectations for organic products, with a compound annual growth rate of 2% and 2.6% in value predicted between 2019 and 2022 in Europe and the USA respectively, the two largest organic markets.

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