New Zealand targets growth markets

By Aidan Fortune

- Last updated on GMT

Related tags New zealand Uk Lamb Retailers Beef Livestock

In the second part of GlobalMeatNews’ interview with New Zealand’s representative in the UK, Jeff Grant, we discuss growth markets and categories for red meat producers.

“We’re seeing the big growth in two areas – North America and Asia, with China being the big news story and in the long term we’re looking at India.

“There is exploring with India and on an individual company level, there has been some initial product going in to test the market but we will see the breakthrough when India becomes a larger global player.”

He added that it might be some time before Africa becomes a growth market.

Grant also discussed the move by some British retailers to prioritise domestic lamb over New Zealand, and questioned how they would cope outside of the traditional lamb season but said that producers would look to other categories for growth opportunities.

“In Europe and the UK, supermarkets are a very mature market so where we’re seeing the growth is in foodservice. They have a different model to retail and there’s a growth opportunity for New Zealand.”

Catch up with the first part of the interview with Jeff Grant​ here.

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