FoodNavigator's weekly round-up of new product launches from around Europe highlights health and wellness and indulgence as key - and not always contradictory - innovation drivers.
Innovation pipelines continue to deliver vegan and vegetarian products abound, reflecting consumer concern over personal and planetary health as well as animal welfare. Mummy Meagz's new launch, a vegan chocolate creme egg, aims to marry demand from those who 'avoid dairy for health' with a desire for indulgent sweet treats. Elsewhere, Pulmoll's hemp candy also merges growing interest in hemp as a functional wellness product with ongoing demand for confectionery.
Here are this week's most interesting product launches from around Europe.