Aldi launches meat traceability scheme
Working with traceability specialists Identigen, the DNA Traceback programme allows Aldi to trace every piece of Specially Selected Scotch Aberdeen Angus beef back to the animal by matching the DNA of the beef product to the animal, which ensures more accurate levels of transparency and accountability for both its customers and suppliers.
Aldi Scotland group buying director Graham Nicolson said: “We understand that product transparency is becoming more important to consumers, and after listening to our customers, we are extremely pleased to introduce full traceability to our Specially Selected Aberdeen Angus beef range.
“By tracing our Specially Selected Aberdeen Angus beef back to the farm and the animal of origin, we can ensure that the products we stock are produced to the highest quality and welfare standards. From farm to fork, we believe it is important to provide this level of trust to our customers.”
Identigen has also worked with Tyson Fresh Meats to improve its traceability in its Open Prairie Natural Angus Beef range. According to Identigen, DNA TraceBack “uses nature’s barcode to provide accurate information on the entire supply chain – linking the DNA in primary protein, cooked and processed products from point of sale back to source”. It has also worked with Marks & Spencer on its beef range and the Food Safety Authority of Ireland.
