Atria embarks on ambitious €130m poultry expansion scheme
In an effort to grow the country’s poultry market, it is launching an expansion programme that includes the renovation of existing production facilities and the construction of new production facilities and lines at the Nurmo plant.
The investment is being made in response to growing consumption of poultry meat in Finland for the past several years. Since the beginning of 2019, the consumption has increased by about 4% in value. This investment is expected to strengthen Atria’s position as a market leader in poultry products.
“We will initiate the project planning based on preliminary studies,” said Juha Gröhn, CEO of Atria. “If implemented, the investment would be one of the largest single investment projects in Atria's history. We have a strong belief in Finnish food production and the fact that the Finnish meat industry will succeed in international competition, as long as we have courage to invest in it.”
The first step of the expansion programme is to start the application process for regulatory approvals and to complete them as soon as possible. After the planning phase, the decision on the implementation will be made. The project is expected to be fully completed by the end of 2024 at the earliest.