Dawn Farms buys German Haas cooked meats operation

By Aidan Fortune

- Last updated on GMT

Dawn Farms buys German Haas cooked meats operation

Related tags Ireland Germany Dawn Farms Pork

Irish cooked meat business Dawn Farms has acquired Haas GmbH, a cooked meats specialist from Nonnweiler-Otzenhausen in Saarland, Germany.

Subject to approval by the Bundeskartellamt, the German Federal Competition Authority, the deal was carried out for an undisclosed sum.

Established in 1994, Haas is a mid-sized, family-owned cooked and fermented protein supplier with a focus on the pizza sector in which Dawn Farms is the largest in Europe. Haas employs over 100 people. Founder and managing director of Haas, Achim Haas, together with the chief operating officer Patrick Treitz will remain with the company following the acquisition.

Larry Murrin, chief executive of Dawn Farms said: “We have been servicing customers in the European market for 25 years and this is a really important step to establish a manufacturing presence on the ground from which we can continue to grow our business.

“The Haas family has built a high-quality business over the past 25 years which has an excellent fit with Dawn Farms. Their manufacturing process and products are complementary to ours and we see opportunities to broaden this over time through investment in Nonnweiler-Otzenhausen .  The combination will enhance both businesses, creating further opportunities to add value for our customers.

With Brexit looming, Murrin said this acquisition would help Dawn Farms expand into Europe.

“We already have a strong business and market position in the United Kingdom and notwithstanding the uncertainty relating to Brexit, the market for our customers’ products will remain robust over the coming years,” ​said Murrin. “Our ongoing strategy to expand and grow in Europe has always been based on identifying clear market opportunities across our existing customer base and on the potential for new customer engagement. Haas is an ideal business to further enable the execution of this strategy.”

Achim Haas, managing director of Haas GmbH added: “Dawn Farms is a proven leader in our sector and given the common attributes we enjoy, this partnership makes a lot of sense. For Dawn Farms, this deal establishes a significant foothold in the German market. For Haas, it creates an even stronger platform for employees, suppliers and customers. We look forward to working with Larry and his team to avail of the opportunities this partnership brings.”

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