Friboi launches food service portal

By Aidan Fortune contact

- Last updated on GMT

Friboi launches foodservice portal

Related tags: Beef, Poultry

JBS’ Friboi Prepared Foods division is to launch a dedicated platform for its North American and European customers.

Set to be launched at the end of August, the website​, will focus offer food service customers product information, technical details and regional availability for its beef and poultry portfolio.

Information on the portfolio products will be available in ten different languages for customers across the United States and Europe, including: Portuguese, English, Spanish, French, German, Italian, Dutch, Danish, Swedish and Finnish. The website will also provide direct contact details for JBS international offices located in Belgium, the Netherlands and the United Kingdom, in Europe, and a Sampco branch in the United States.

 “The website launch strengthens the Friboi Prepared Foods strategy of building a stronger value chain. Through our new channel, we will be able to meet all our customers’ requirements in the European Union and the United States with our innovative solutions and high quality products,”​ said Friboi president Renato Costa.

Regional brands 

As well as the new website, Friboi’s will be re-aligning its regional brands. The Swift brand will handle Friboi’s food service operations in both markets, while the Sampco brand, operating in the US, will be given a stronger role as an ethnic brand focusing on dishes from other countries, like Mexico.

All products under both brands will carry a Supply Chain Certificate, confirming the comply with the highest quality, sustainability, traceability, animal welfare and other standards. Products for the European Union and the United States will be made at the Friboi plant in Lins.

The official website launch will take place at two international fairs: Anuga, which is being held between 5 and 9 October in Cologne, Germany; and MUFSO 2019, which is being held from 14 to 16 October in Denver, Colorado, US.

Related topics: Meat

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