In a statement it said: “The global new product introductions in the meat section tracked by Innova Market Insights have also reflected this trend over the past years.
This is also indicated by a more than 10 percent increase in the market introductions of meat products with an ethically correct positioning.”
Another trend at this year’s Anuga that will be under the spotlight is the rise in demand for plant-based alternatives or meat substitute products, and the burgeoning flexitarian market.
“The reasons for adopting a reduced meat diet are generally similar to those of the vegetarians for not eating meat – i.e. a mixture between health and environmental reasons such as the reduction of the consumption of resources. These trends are essentially leading the meat aisle to evolve into a protein aisle, featuring options made from alternative proteins including soy, wheat, pea protein and many more.
“The meat industry is reacting to these developments so that many producers are now also manufacturing and selling vegetarian alternatives to their standard offer.”
Anuga takes place in Cologne from Saturday 5 October to Wednesday 9 October, from 10:00am to 6:00pm.