Meat industry gathers at IFFA 2019
With an extra 10% of floor space allocated to the show this year, IFFA showcases leading international companies presenting the latest technologies and highlighting the most important trends and developments in the meat processing industry.
Wolfgang Marzin, president and chief executive officer of Messe Frankfurt, said: “This year’s IFFA is completely new: it is being held for the first time in a new setting in the western section of our Exhibition Centre and is celebrating its seventieth birthday. From a small trade exhibition in post-war Germany, it has developed into the world’s leading trade fair for the international meat sector and is today bigger than ever before.”
As always, the event is a must for anyone involved in the butchery industry. Herbert Dohrmann, president of the German Butchers’ Association, said: “Along with many of my colleagues, I have great expectations of this year’s IFFA. Our members are working to capacity and the economic background is good, too. This is the right time for investments – especially in digital technologies. In other words, now is the perfect time to gain an overview of the latest innovations in the sector at IFFA.”
Growth within the butchery industry will play a major part at this year’s IFFA. During the show there will be a multitude of exhibitors with initiatives to help butchers make decisions regarding investments in new technologies, as well as to discover new concepts and strategies for the future.
This year’s IFFA will also have more of a focus on packaging. Richard Clemens, Managing Director of the VDMA Food Processing and Packaging Machinery Association, explains the importance of getting involved with IFFA. “IFFA stands for a clear focus, an unrivalled expert density and a high level of internationality on both the exhibitor and visitor sides. It is the world business summit of the meat industry and sets trends for tomorrow’s production. The future of the meat industry is formed at IFFA – through innovations, intelligent solutions and intensive discussions.”