Nabil Foods signs Minions deal

By Michelle Perrett

- Last updated on GMT

Nabil Foods signs Universal Studios tie-up

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Jordan-based halal frozen and chilled products supplier Nabil Foods is collaborating with Universal Studios as part of a marketing campaign that will see the fun and playful characters of the Minions in a tie-up with the Nabil kids’ line range and marketing activities.

The first stage of the activitity will see partnership with its chicken nuggets and chicken pops packs, planned to create a connection between the brand and its younger consumers.

The synergy between Nabil Foods and Universal Studios is a great move for our new marketing strategy. Minions are internationally renowned and adored by not just children, but adults too. We are glad to have them incorporated as a part of our branding to build the bridge towards the younger generation​,” said Nicolas Daher, international sales director at Nabil Foods.

Shooting Stars Consumer Products​ [MENA representative of NBC Universal] has been nurturing the partnership with Nabil for numerous years. We share the same DNA and approach, to creating values for our customers. Our partnership enhances the focus on quality, family and happiness​,” added Michel Harrouk, head of licensing, Shooting Stars.

In addition to the Minions, Nabil Foods has been investing in a new distribution set-up, new packaging artwork, marketing and trade marketing activities, aimed at expanding its presence in international markets.

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