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Nestlé launches ‘cook from raw’ plant-based burger in Europe

By Flora Southey contact

- Last updated on GMT

Nestlé’s Garden Gourmet Incredible Burger ©Nestlé
Nestlé’s Garden Gourmet Incredible Burger ©Nestlé

Related tags: Nestlé, plant-based, meat-free

The Swiss food giant says it will roll out the Garden Gourmet Incredible Burger in Europe this month, with plans to launch in the US after summer.

Nestlé’s Garden Gourmet Incredible Burger is made from soy and wheat protein, as well as natural plant extracts from beetroot, carrot, and bell pepper.

Earlier today (2 April), the firm announced plans to launch the meat-free offering in Austria, Belgium, Denmark, Finland, Germany, the Netherlands, Norway, and Sweden, before hitting the US in autumn.

"These new burgers don’t compromise on flavour, texture and cooking experience,”​ according to the head of Nestlé's food business, Wayne England.

“They underline Nestlé's increased focus on tasty, authentic plant-based food. We believe this trend is here to stay, as consumers look at different ways to enjoy and balance their protein intake and lower the environmental footprint of their diets."

The burger, which has been manufactured to imitate the look of a beef burger before, during, and after cooking, will be available in the chilled or frozen aisle alongside an existing range of Garden Gourmet products.

In the US, the burger will be sold fresh as the ‘Awesome Burger’, under the Sweet Earth brand.

"We’re proud of our ability to make healthy and sustainable food accessible to everyone through our trusted brands. This includes plant-based food products under our Garden Gourmet range in Europe and the Sweet Earth brand in the US,"​ said England.

The announcement marks the latest new product development launch for Nestlé, which this year alone has released a succession of food and drink items into the European market, including a new Nesquik variety, recyclable breakfast ‘box bowls’, and Japanese KitKat Green Tea Matcha.

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