The Irish meat industry can obtain the PFLA’s certification mark ‘Pasture for Life’, which provides integrity to grass-fed marketing claims and authenticates production from entirely pasture-based beef and lamb farms.
The ‘Pasture for Life’ mark is underpinned by a set of standards, which define that animals may only be fed fresh or conserved pasture with no grains, maize or soya.
PFLA general manager Russ Carrington said the organisation extension of its certification service to Irish farmers and processors would grow the country’s potential for future trade opportunities.
“We recognise Ireland’s ability to grow and feed fantastic grass,” said Carrington. “We are keen to link the grassland expertise in Ireland with our wealth of experience of animal, pasture and soil management and provide the opportunity for Irish farmers to engage with our thriving PFLA community.”
Farmers who meet the 100% grass-fed requirements can apply for certification via an online application form, followed up by an on-farm audit.
“We feel sure certified 100% grass-fed produce will be available for Irish consumers in a matter of months,” added Carrington. “We already have a number of Irish farmers who are keen to work with us to make this a reality.”
Irish farmers interested in becoming certified ‘Pasture for Life’ can find out more through the Pasture for Life website.