New product

Cargill adds to its cocoa powder range with launch of Gerkens CT70

By Anthony Myers contact

- Last updated on GMT

Pic: Cargill
Pic: Cargill

Related tags: Cocoa, Cargill

New cocoa powder is specifically aimed at creating a chocolate experience in taste and smell in baked goods.

World-leading cocoa powder brand Gerkens has announced a new formula, CT70, aimed at the consumer bakery products market with a 'new aroma and taste expectation'.

Cargill, which bought the Gerkens brand in 1987, says the development and launch of Gerkens CT70 has been supported by research that “proves the significant consumer preference of products prepared with Gerkens CT70 cocoa powder​”.

Dick Brinkman, technical service manager, Cargill Cocoa & Chocolate, said: “When we decided to develop our latest cocoa powder specifically designed for baked goods, we conducted multiple tasting sessions with our expert tasting panel. These continued until every panel member was convinced that Gerkens CT70 would help our customers’ products stand out by delivering a true chocolate experience beyond color, in both taste and smell​.”

The result, according to Cargill, was consumers especially preferred the product made with Gerkens CT70 for its taste (51%) and the best chocolaty smell (41%).

Ilco Kwast, marketing director Cargill Cocoa & Chocolate, said: “Ultimately, it’s all about the taste – and we were delighted at the consumer response to baked goods made with CT70. Gerkens CT70 cocoa powder gives bakery products the chocolate taste and smell that consumers prefer, making baked goods stand out from the competition by bringing a unique chocolate experience to consumer​s.”

Related news

Related products

show more

The Ingredients Show 2019 NEC Birmingham

The Ingredients Show 2019 NEC Birmingham

William Reed | 01-Jan-2019 | Product Brochure

We’ve been bringing food and drink markets together for over 150 years. And the drive to
inform and serve our sectors that fuelled the launch of...

Accelerate your supply chain as pressures intensify

Accelerate your supply chain as pressures intensify

William Reed | 04-Oct-2018 | Technical / White Paper

Food, Drink and Non-Food manufacturers are under pressure. Range reviews, massive retail mergers, the backlash against plastic packaging and the ongoing...

New generation of healthy baking powder

New generation of healthy baking powder

Jungbunzlauer | 14-May-2018 | Technical / White Paper

Jungbunzlauer is presenting a healthy baking powder based on microencapsulated glucono-delta-lactone with sodium or potassium bicarbonate. The combinations...

Does Europe Want to Ban Palm Oil?

Does Europe Want to Ban Palm Oil?

The Oil Palm | 12-Feb-2018 | Business Advice

The European Parliament has voted to ban Palm Oil biofuels under the Renewable Energy Directive. There is one key question the Council of the European...

Related suppliers

Follow us

Featured Events

View more

Products

View more

Webinars