New product
Cargill adds to its cocoa powder range with launch of Gerkens CT70
World-leading cocoa powder brand Gerkens has announced a new formula, CT70, aimed at the consumer bakery products market with a 'new aroma and taste expectation'.
Cargill, which bought the Gerkens brand in 1987, says the development and launch of Gerkens CT70 has been supported by research that “proves the significant consumer preference of products prepared with Gerkens CT70 cocoa powder”.
Dick Brinkman, technical service manager, Cargill Cocoa & Chocolate, said: “When we decided to develop our latest cocoa powder specifically designed for baked goods, we conducted multiple tasting sessions with our expert tasting panel. These continued until every panel member was convinced that Gerkens CT70 would help our customers’ products stand out by delivering a true chocolate experience beyond color, in both taste and smell.”
The result, according to Cargill, was consumers especially preferred the product made with Gerkens CT70 for its taste (51%) and the best chocolaty smell (41%).
Ilco Kwast, marketing director Cargill Cocoa & Chocolate, said: “Ultimately, it’s all about the taste – and we were delighted at the consumer response to baked goods made with CT70. Gerkens CT70 cocoa powder gives bakery products the chocolate taste and smell that consumers prefer, making baked goods stand out from the competition by bringing a unique chocolate experience to consumers.”
