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Portugal targets European markets with beef project
Created by National Federation of Native Breed Associations (FERA), the project is called Portuguese Beef and is seeking to conquer new international markets.
Its main focus will be how to differentiate Portuguese indigenous products and trigger demand for products of recognised quality with Protected Denomination of Origin (PDO), which are the result of livestock raised on a diet in natural pastures.
The aim of the Portuguese Beef brand is to make the Portuguese indigenous breeds, especially the Arouquesa, Barrosã, Cachena, Marinhoa, Maronesa, Minhota, and Mirandesa breeds, known and promoted.
Already the Portuguese Beef brand has attended international fairs and developed Private Professions Exhibitions in markets such as Canada, Luxembourg and France, while in 2019, the project will continue with these activities in other markets in Europe: Germany and the UK.
These activities are an integral part of the internationalisation project of the ‘Portuguese Beef’ project, co-financed by the Operational Program for Competitiveness and Internationalization of Portugal 2020, within the scope of the Support System for Collective Actions (SIAC). Its total investment is €426,637, 85% of which is co-financed by the European Regional Development Fund.