From food fingerprinting to metagenomics: Mars chief on its 'pre-competitive approach' to food fraud & safety

By Niamh Michail contact

- Last updated on GMT

© GettyImages/DarthArt
© GettyImages/DarthArt
The vulnerability of Mars' supply chain to fraud is 'no different' to any other food industry actor, prompting it to trial technology such as sequencing, Blockchain and metagenomics to tackle this €13 billion problem.

In 2014, the Grocery Manufacturers Association estimated the cost of global food fraud to the industry to be between $10 billion (€8.8bn) and $15 (€13bn) billion each year.

It also affects around 10% of all commercially sold food products – although according to Bob Baker, global head of technical food safety development at Mars, this is a conservative estimate.

Without revealing how much how much the problem costs Mars each year – as a privately-held business this is sensitive data and exact numbers are difficult to calculate anyway due to the nature of the problem, he said – Baker said Mars is “no different​” to other food industry actors, particularly given the globalised nature of its supply chain.

Tackling this  "multi-department, multi-industry and multi-discipline problem​” is, therefore, a priority for the manufacturer.

“We are overcoming this in several ways by taking a pre-competitive approach to food safety and collaborating with a range of partners across industry and academia to progress our understanding in this area,"​ he told FoodNavigator. "We have also set challenging 10-year targets in three critical areas of food safety, one of them being food integrity, which includes raw material integrity and food authenticity.”

Foodtech solutions

Baker said the company, whose brands include Dolmio, Uncle Ben’s, Snickers and Skittles, is testing new technologies that could help food and food integrity. This includes Blockchain, veterinary surveillance, Next Generation Sequencing (NGS) and metagenomics.

“The IBM-Mars Consortium for Sequencing the Food Supply Chain is looking to develop a better understanding of the microbiome in order to move from a reactive to a predictive capability in food safety. By understanding those subtle changes in the microbiome of materials, we’ll be able to identify potential contaminants that would indicate those materials might have been tampered with somewhere along the supply chain.

"We’re also starting to explore fingerprinting technology. Some of the new techniques allow you to develop a ‘fingerprint’ for the raw materials themselves. You would then be able to look for a subtle change in the fingerprint, which means the food has been changed. This would alert you to take a deeper look. That’s where I think the future is.”

"What we want is to shift food safety risk management from a reactive to a predictive model; from test-based food safety programs to smarter and more agile solutions where we could have an in-depth understanding of the interactions between microbial ecology and sentinels for potential food safety risks.

"​[Mars is] working towards a global systems approach, where regulators, academia and even our competitors can access and link together all relevant data to gain critical insights and predictive capability using genomics, social media, veterinary and human surveillance.”

The geopolitical landscape

Geopolitical events also have a significant impact on food integrity by causing shifts in supply and demand that open up new opportunities for fraudsters.

Brexit and the rise of trade wars between the US, China and the EU are just two that could have big repercussions, Baker warned.

“Food fraud is going to be impacted by developments we’re seeing in cross-border trade and regulation. We’re also seeing challenges emerge around rules of origin requirements in discussions around Brexit, for example​,” he said.

“I don’t think Europe is unique in the food fraud issues it faces,” ​Baker added. “Food fraud tends to hit high-value products, for example, Scotch whiskies or Bordeaux wines, which are being copied and counterfeited.  Any product that has value becomes a prime candidate for food fraud, and that’s true across the whole world.”

“It’s a constantly evolving picture. If you look at the whole melamine question – the China milk scandal in 2008 – the people who started thinking about that knew how to circumvent the testing protocols. As tests are being developed, you’ve got individuals who are finding ways to get around them. The issue here is, we have to keep one step ahead, and that’s the challenge.”

Related news

Show more

Related products

The future of food and drink labelling in Europe

The future of food and drink labelling in Europe

Leatherhead Food Research | 25-May-2022 | Technical / White Paper

Front-of-pack labelling for food and drink is under the spotlight as various strategies are being implemented across Europe to encourage healthier and...

The power of plant-based - and how color can help

The power of plant-based - and how color can help

EXBERRY® by GNT | 18-May-2022 | Product Presentation

With Coloring Foods, the possibilities for plant-based products are almost limitless. Sustainable, natural and vegan-friendly food and drink is enjoying...

Microbiological analysis quality control

Microbiological analysis quality control

Thermo Fisher Scientific EMEA | 17-May-2022 | Infographic

Your brand and customers depend on the strength of your microbiological analysis. So it is important to have complete confidence in your methods and laboratory...

2022 Frontline Workforce Engagement Study

2022 Frontline Workforce Engagement Study

Redzone - The #1 connected workforce solution for manufacturers | 04-Apr-2022 | Insight Guide

An engaged frontline workforce is the difference between winning and losing. Win the battle for engagement and watch your staff turnover decline overnight.

Related suppliers

Follow us

Products

View more

Webinars