Tastes like chicken: Bell launches four natural flavours

By Niamh Michail

- Last updated on GMT

© GettyImages/Shaiith
© GettyImages/Shaiith
Bell Flavors & Fragrances has launched a range of natural chicken flavours, tapping into a growing global market for a meat that has "few cultural restrictions", it says.

Flavour and botanical extract supplier Bell Flavors & Fragrances launched a range of natural chicken flavours earlier this month available in Europe, the Middle East and Africa.

There are four products in the range, each with a slightly different flavour profile. Fatty chicken with a bold fatty and meaty note; chicken breast that tastes of white meat with “a hearty profile”; ​chicken carcass which has strong and full notes of dark chicken meat; and roasted chicken with a roasted and brown chicken meat profile.

The flavours can be used in all savoury applications, such as soups and sauces, ready meals, meat products and processed cheese, the company said.

All are free from taste enhancers, such as monosodium glutamate or ribotides, and can be listed on pack as natural flavourings, although they are also available as artificial flavours.

Available in powder format, the flavours have a 12-month shelf life.

The company said it was motivated to create the products because chicken is one of the major drivers of global demand for meat.

“Chicken has the largest market share due to few cultural restrictions,” ​said a statement issued by the company. “Along with globalisation, increasing disposable income in developing markets is pushing the meat flavours market with consumers opting for ready-to-eat food to match their fast-paced urban lifestyle.

“Likewise, the growing trend of health consciousness has led to an exponential increase in the use of natural flavours by most food manufacturing companies, with Western Europe leading the market in terms of clean labelling.”

According to data research provided by Research and Markets the global meat flavours market is expected to grow at a compound annual growth rate (CAGR) of 5.8% from 2018 to 2023, while the global market for natural meat flavours is expected to record a CAGR of 6.4% during the forecast period.

At the start of the year, the company announced its predictions for 2018’s biggest flavour trends​.​ Plant-based botanical extracts and seasonings inspired by culinary innovations, such as smoky BBQ flavours and grilled meats, would gain momentum over the year, it said.  

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